2009 Site Awareness campaign a success

2009 Site Awareness campaign a success

In order to publicize annual Mindset Health Sites Awards to relevant stakeholders (Health Care Workers/Providers), the Mindset Health and Communications team carried out an awareness campaign in 25 identified hospitals, clinics and health centres across the country. During the campaign, the team provided refresher training on the use of Mindset Health equipment at hospitals/clinics, created excitement about the upcoming Site Awards, and encouraged participants to continually utilise Mindset Health equipment. The Site Awareness team also left behide promotional/branded gifts such as mugs and t-shirts and provided light refreshments to participants.

The 2009 Site Awareness campaign managed to have direct contact with 603 Health Care Providers/Workers from the nine provinces in 25 visited hospitals/clinics: Limpopo – 60, Mpumalanga – 93, N-West – 77, Gauteng – 40, Free State – 68, N- Cape – 41, E-Cape – 106, W-Cape – 62, KZN – 56. This is a huge improvement from the 2007 and 2008 Site Awareness which reached less than 200 people and three provinces.

Media exposure of 2009 Site Awareness...

The awareness campaign has been covered by Mindset Network’s monthly newsletter, which reaches plus 500 external stakeholders in both the schooling and health sectors. This year the team also managed to secure radio coverage and got interviewed by Lentswe Radio in Free State, Univen FM in Limpopo, Teenameng Stereo in N-Cape, Highway Radio in KZN and a national coverage by SA fm.

The campaign has managed to achieve its primary objectives; to let health care workers know about our products on sites, to help them utilize the equipment and most importantly to create hype about Site Awards.

Sites were happy to see “the faces behind the equipment”. Site Awareness has the potential to keep the energy at clinics and hospitals. For that, the project is tipped to continue and reach more sites and health care professionals.

In conclusion, the team has witnessed high level of energy and enthusiasm displayed at local level. The team is equally grateful to have been the face of Mindset where it matters most, end-users of the organisation’s products. With that in mind, the team is proud to have contributed towards “Uplifting Health Education” as the key objective of Mindset Health.

By Goodman Chauke