Mindset Health was launched in 2003 and is a powerful partnership between Mindset Network, the South African National Department of Health and Sentech. Mindset Health aims to deliver uplifting education and promotion on critical health issues, including HIV and AIDS and Tuberculosis (TB) on a mass scale. Mindset Health targets health care providers1 (HCPs), health workers and the general public by sourcing and creating suitable digital health educational content in different media formats and in several languages.